Allen has founded Netconcepts China in 2008 to provide online marketing solutions. Allen is a Professor of online marketing master degree at Beijing University of Aeronautics and Astronautics and Beijing Open University. He is also Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer and a Special Adviser for Baidu College.
Allen’s expertise includes search engine optimization (SEO), paid search management (SEM), social media optimization and mobile internet marketing solutions. The purpose of this session is todiscover and explore the latest trends and techniques in China SEO, from mobile search optimization to conversion rate optimization, and many more. The only purpose is how to increase free traffic from Baidu, 360 and Sogou.
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